While professional Santas experience peak demand during the holiday season, many consider Being Santa Claus is a year-round calling, integrating aspects of the role into their lives throughout the year. This dedication extends beyond the stereotypical image, encompassing a diverse range of individuals who embrace the spirit of Santa Claus, according to research published in the Academy of Management Journal.
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Official guidance: IEEE — official guidance for Being Santa Claus is a year-round calling
Background Context
The study, co-authored by Christina Hymer of the University of Tennessee, was inspired by the movie “Elf” and sought to understand the motivations and experiences of individuals who choose to portray Santa Claus professionally. Researchers analyzed archival surveys from 849 professional Santas and conducted a new survey of 382 Santas. They also conducted over 50 personal interviews to gain deeper insights into the lives and perspectives of these individuals. The study categorized Santas into three groups: prototypical (straight, portly white men with natural white beards), semi-prototypical (those who fit some but not all traditional characteristics), and non-prototypical (people of color, women, disabled individuals, or LGBTQ+ individuals).
Borbala Csillag of Oregon State University, another co-author, emphasized that the role of Santa is more inclusive than societal expectations might suggest. She noted that individuals from various backgrounds can successfully embody the spirit of Santa Claus by focusing on the attributes that align with the calling. For many, Being Santa Claus is a year-round calling, and they strive to reflect the values associated with the character in their daily lives.
Beyond the Seasonal Role
The study revealed that for many professional Santas, the role transcends a mere seasonal job. While some may earn significant income, many do not, and some even incur expenses in pursuing their passion. However, they are driven by a genuine love for the role and a desire to bring joy to others. Being Santa Claus is a year-round calling for these individuals, shaping their identities and influencing their behavior. Some Santas adopt year-round habits, such as wearing red and green clothing or maintaining a full white beard. One Santa even trained himself to make “Ho, ho, ho!” his natural laugh, while another redecorated his home to resemble “Santa’s house.”
The commitment to the role can also involve navigating personal identity. Some Santas may deliberately suppress aspects of their personal lives while portraying Santa, while others, like Lynx, a female Santa and church leader, view the role as a divine calling, allowing them to connect with people and remind them that they are loved. Despite occasional challenges, such as facing discrimination or criticism, many Santas persevere, driven by their belief in the importance of the role. This dedication underscores the sentiment that Being Santa Claus is a year-round calling, demanding a consistent commitment to the values and spirit of the character.
Maintaining the Magic of Santa
The study also highlighted the importance of upholding the integrity of the Santa Claus persona. Inappropriate behavior, such as smoking, drinking, or swearing, is frowned upon within the community. Santas recognize that they are always under scrutiny and must maintain a consistent image to preserve the magic of Santa Claus. As one Santa put it, “You’re never off.” This constant awareness can lead to a sense of diminished personal identity, as Santas must always be mindful of their actions and words.
Another Santa emphasized that Being Santa Claus is a year-round calling, requiring a 24/7 commitment. Any misstep could potentially shatter the illusion and disappoint those who believe in the magic of Santa Claus. This dedication to maintaining the integrity of the role further reinforces the idea that Being Santa Claus is a year-round calling, demanding a consistent and unwavering commitment to the values and expectations associated with the character.
Diverse Embodiments of a Timeless Icon
The research underscores that the spirit of Santa Claus can be embodied by a diverse range of individuals, regardless of their background or physical characteristics. While societal expectations may often dictate a specific image, the study reveals that passion, dedication, and a genuine desire to bring joy to others are the most important qualities for those who seek to embrace the role. The fact that even non-prototypical Santas, such as people of color, women, and disabled individuals, persevere in the face of challenges highlights the power of the human spirit and the enduring appeal of the Santa Claus figure. For these individuals, Being Santa Claus is a year-round calling that allows them to connect with their communities and make a positive impact on the lives of others.
Ultimately, the study provides valuable insights into the lives and motivations of professional Santas, revealing that for many, Being Santa Claus is a year-round calling that extends far beyond the holiday season. It is a role that demands dedication, integrity, and a genuine commitment to the spirit of giving and spreading joy.
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