One Piece Producer Tetsu Fujimura Predicts Continued Global Domination of Japanese IP in 2025
In a compelling keynote address at TIFFCOM in October 2025, Tetsu Fujimura, the producer behind the hit Netflix live-action adaptation of “One Piece,” argued that Japanese intellectual property (IP) is poised to become an even more significant force on the global stage. Fujimura, a seasoned entrepreneur and consultant, outlined his vision for the future, emphasizing the increasing influence of manga, anime, and games originating from Japan. His insights, backed by data and experience, suggest a continued rise in the global popularity and profitability of Japanese IP, rivaling even the country’s automotive industry.
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The Rise of Japanese IP: A Data-Driven Tsunami
Fujimura highlighted the dramatic shift in the global entertainment landscape over the past few decades. Back in the 1990s, only a small percentage (around 10-20%) of the top 30 films at the global box office were based on existing IP. Fast forward to the present decade, and that number has soared to nearly 90%. This trend underscores the growing importance of established franchises and recognizable characters in attracting audiences worldwide. Japanese IP is uniquely positioned to capitalize on this trend.
The statistics speak for themselves. Of the top 20 titles in the most recent IP revenue rankings (compiled in 2021), a staggering ten are Japanese. These include iconic brands such as ‘Pokemon,’ ‘Hello Kitty,’ ‘Anpanman,’ ‘Super Mario,’ ‘Shonen Jump,’ ‘Gundam,’ ‘Dragon Ball,’ ‘Fist of the North Star,’ ‘One Piece,’ and ‘Yu-Gi-Oh!.’ This impressive representation demonstrates the deep penetration and enduring appeal of Japanese creations across various cultures and demographics. Fujimura emphasized that Japan’s significant presence in these global rankings is undeniable proof of its influence.
Hollywood’s Embrace of Japanese Gaming IP
The integration of Japanese gaming IP into Hollywood is another key factor driving this trend. Companies like Sony (“Uncharted,” “Gran Turismo”) and Nintendo (“Sonic the Hedgehog,” “Super Mario”) have not only dominated the gaming industry but have also successfully translated their franchises into blockbuster films. Fujimura noted that Japanese IPs are currently the most frequently adapted game originals in Hollywood live-action films, and he anticipates even greater attention in the future.
Key Drivers Behind the Success of Japanese IP
Fujimura identified three primary reasons for the strength and global appeal of Japanese IP. First, Japan boasts a massive domestic market for manga and anime, fueled by major publishers, TV broadcasters, and animation studios. This vibrant ecosystem provides a fertile ground for the creation and cultivation of compelling stories and characters. The sheer volume of content produced in Japan ensures a constant stream of new and exciting IP with the potential to resonate globally.
Second, the global distribution of anime has been revolutionized by streaming giants like Netflix and Amazon. These platforms have made Japanese animation accessible to a worldwide audience, breaking down geographical barriers and cultural differences. The ease of access and subtitling/dubbing options have allowed anime to reach new fans and build a dedicated following in diverse markets. This expanded reach translates into increased brand awareness and revenue potential for Japanese IP.
Third, Japan’s status as a leading gaming power plays a crucial role. The success of “The Super Mario Bros. Movie” (2023), which grossed $1.361 billion worldwide, serves as a prime example. Fujimura pointed out that this achievement surpasses all Disney animated films except “Frozen 2,” highlighting the immense power and potential of Japanese animation in Hollywood. This success underscores the ability of Japanese game-based IPs to capture the imagination of audiences worldwide.
The Future is Bright for Japanese IP
Fujimura’s analysis paints a promising picture for the future of Japanese IP. He believes that the core genres of manga, anime, and games possess exceptionally high growth potential. This potential stems from a combination of factors, including the creative talent within Japan, the increasing global demand for engaging stories, and the powerful distribution networks that make Japanese content accessible to audiences around the world. Fujimura concluded by expressing his conviction that Japan’s IP will continue to be a source of national pride, proving that Japanese creations can achieve resounding success in Hollywood and beyond. As we move further into 2025 and beyond, expect to see even more Japanese stories and characters dominating the global entertainment landscape.
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